The technique of contributing towards the development of web pages in search engines in order to rank is known as Search Engine Optimization (SEO). It involves a series of strategies and tactics aimed at improving a website's visibility and ranking in search engine results pages (SERPs). Here are some key aspects of SEO: On-Page SEO: Keyword Optimization: Using relevant keywords in your website's content, titles, meta descriptions, and headings. Content Quality: Creating high-quality, informative, and engaging content that meets the needs of your target audience. Website Structure: Ensuring your website has a clear and logical structure, making it easy for search engines to crawl and index. Technical SEO: Optimizing your website's technical aspects, such as site speed, mobile-friendliness, and XML sitemaps. Off-Page SEO: Backlinks: Building high-quality backlinks from reputable websites to your website. Social Media: Promoting your content on social media platforms to increase visibility and engagement. Local SEO: Optimizing your website for local search results if you have a physical location. Citations: Ensuring your business information is consistent across online directories. Content Marketing: Creating valuable content: Producing high-quality content that is informative, engaging, and relevant to your target audience. Content distribution: Promoting your content through various channels, including social media, email marketing, and paid advertising. User Experience (UX): Improving website usability: Making your website easy to navigate and understand for users. Optimizing page load speed: Ensuring your website loads quickly, as this can impact user experience and search engine rankings. Search Engine Algorithm Updates: Staying updated: Keeping up with the latest search engine algorithm updates and adjusting your SEO strategies accordingly. By effectively implementing these techniques, you can improve your website's visibility in search engine results and attract more organic traffic.